Central Pacific Bank
Central Pacific Bank isn’t Hawaii’s biggest bank, but it is the most beloved. We crafted a new positioning and campaign around that insight: CPB is Where People Like Banking. We created a library of bespoke illustrations that celebrated CPB’s mid-century roots and their connection to Hawaii, then interviewed their customers to bring their soundbites to life through animation.
Produced at Phenomenon
We also created everything from branch posters to social posts to OLA to bring a new very friendly, very unbank-like tone of voice to life.
