Intuit “Giant Hustle”
In 2018 we created a four minute film introducing the first Intuit Giant – a metaphorical brand icon representing the power of TurboTax, QuickBooks and Mint. In 2019 we switched gears to tell a customer’s story that hustlers around the world could identify with. We worked with an up-and-coming musician, Raiche, and street artist, Geraluz, to add layers of authenticity to this :60 spot that debuted during the Grammy’s.
Produced at Phenomenon
Directed by againstallodds
Aside from making a shiny new commercial, we wanted to do something that embodied Intuit’s mission of powering prosperity. So we helped Raiche write and compose a full length version of “Shine,” which became the final track on her debut album.