Stash Tea
Stash started with two hippies in a basement blending and brewing teas that could get them high. 40 years later, their out-there flavors still embodied their eccentric origins, but their brand had embraced the calm and cozy cliches common in the category. We gave them a new positioning, penned their first-ever tagline A Little Bag of Crazy, produced and puppeteered this campaign entirely in-house. Featured on Muse by Clio and The Drum.
One Show Shortlist. LA ADDYS Gold & Silver.
Produced at Phenomenon
