Virgin Galactic
In 2021, before they launched their first fully-crewed spaceflight, we became Virgin Galactic’s lead creative agency. While the public perception of commercial space travel evolved from exciting to polarizing, our goal was to help Galactic usher in a new space age that wasn’t just for governments and rocket scientists. Our new tagline – Space for the curious. – invited everyone who’s ever been fascinated by space to embrace Galactic’s mission to fill the world with astronauts.
Produced at Phenomenon
In undertaking their new website, we wanted to highlight Galactic’s unique approach to spaceflight, which is all about looking down at Earth to undergo a literal world-changing cognitive shift.
We also helped cement exactly what this new space age looks like, and how it differs from the last space age, by featuring key elements of Galactic’s astronaut experience.
