Intuit
For the first time in its 35 year history, Intuit – the tech giant behind TurboTax, QuickBooks and Mint – needed a brand campaign. We created the Intuit Giant as a metaphor for their increasingly connected tech and told its origin story in an emotionally-driven animated film. Featured on AdWeek and AdAge.
One Show Finalist. Comm Arts Shortlist. Webby Honoree.
Produced at Phenomenon
Directed by againstallodds
“A Giant Story” reached viral status, organically acquiring 8 million views in just 24 hours. Then it gained over 23 million views across 26 countries within 4 weeks.
It also got some love from another well-known Silicon Valley tech giant: Facebook's own COO, Sheryl Sandberg.
As Intuit's products are built to save people time, our Super Bowl ad aimed to get fans back to the game a little quicker. Featured on AdWeek and EliteDaily.
We also brought Intuit Giants to life out in the real world and showed off their prosperity-centric powers. From SXSW to Silicon Valley, full-size Giants appeared on Tax Day to rain money down on the self-employed, offer a fistbump and pose for a selfie.
